Get recommended by AI search, not just Google.
Customers increasingly ask ChatGPT, Perplexity and Google's AI Overviews who to hire — and the AI answers with just a few names. AI Search & LLM Optimisation (GEO) makes sure your business is one of them. Beehive Design is Ireland's specialist in AI visibility.
What is AI search optimisation?
AI search optimisation — also called Generative Engine Optimisation (GEO) or LLM SEO — is the practice of making your business the one that AI assistants recommend. When someone asks ChatGPT “who's the best SEO agency in Galway?” or Perplexity “best Shopify developer in Ireland”, the model doesn't rank ten blue links. It composes an answer from the sources it trusts — and names a handful of businesses.
The rules are different from classic SEO. AI models favour clear, factual, well-structured content, consistent business information across the web, independent citations and directory listings, and schema that leaves no doubt about who you are and what you do. We optimise for all of it.
Classic SEO vs AI search
How the game is changing
You need both. Here's the difference in plain terms.
| Classic SEO (Google) | AI search / LLM (ChatGPT, Perplexity, AI Overviews) | |
|---|---|---|
| What you win | A position in ranked results | A mention inside a composed answer |
| How machines read you | Crawl, index, rank signals | Training data + live retrieval from trusted sources |
| What builds visibility | Content, links, technical health | Consistent facts, citations, directories, schema, clear answers |
| Competition | Ten results per search | Only a handful of names per answer |
| Our work | Rankings, traffic, conversions | Brand mentions, citation coverage, answer-ready content |
What we actually do
Included in AI visibility optimisation
- 01AI visibility auditWe ask the AI assistants what they say about you — and your competitors — and document the gap.
- 02Entity & schema engineeringStructured data that tells every model exactly who you are, what you do and where you serve.
- 03Citation & directory coverageConsistent, verifiable listings across the directories and sources LLMs retrieve from.
- 04Answer-ready contentPages written the way questions get asked — the format AI answers pull from.
- 05llms.txt & crawler accessWe open your site to the AI crawlers and give them a clean map of your business.
- 06Monthly AI mention trackingWe re-ask the questions that matter and report when — and how — you get named.
Common questions
Answered honestly
What is AI search optimisation (GEO)?
Generative Engine Optimisation is the practice of making your business visible in answers from AI assistants like ChatGPT, Perplexity, Gemini and Google's AI Overviews. It combines structured data, consistent business citations, answer-formatted content and crawler access so AI systems can find, trust and recommend you.
Is GEO replacing SEO?
No — it's the next layer on top of it. Google still drives most buying journeys, but AI assistants are the fastest-growing way people research purchases. The businesses named in AI answers tend to be the ones with strong SEO fundamentals plus clean, consistent entity data. We do both.
How long until my business shows up in AI answers?
AI systems update at different speeds — some pull live web results, others change slowly. Most clients see measurable movement in AI answers within 2–4 months of consistent entity, citation and content work.
Can you guarantee ChatGPT will recommend me?
No honest agency can guarantee what a third-party AI will say. What we guarantee is the work: correct structured data, broad citation coverage, answer-ready content and monthly tracking — the inputs that demonstrably influence AI visibility.
Free consultation — no obligation
Let’s build something that ranks.
Tell us about your business and we’ll show you exactly what’s holding your site back — free audit, plain English, no pressure.